A New Approach: Farmer-Direct Model Offers Bigger Benefits to Nicaraguan Coffee Growers
Gustavo Adolfo Talavera Herrera, a farmer of Jinotega, Nicaragua, believes in coffee — and not just out of a cup or as a crop.
“An old farmer once told me, ‘Take really good care of your coffee farm. That’s your daily bread,’” he says.
Gustavo has worked long and hard to follow that advice, but it hasn’t always been easy. In the past, he’s had to sell his labor at times to make ends meet, and he also had to sell his own coffee to middlemen, who didn’t always pay fair prices.
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